Understand how ideas and concepts inform art and design work.

What is a web banner?
Source: http://en.wikipedia.org/wiki/Web_banner.

A web banner or banner ad is a form of advertising on the World Wide Web delivered by an ad server. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser. The advertisement is constructed from an image (GIF, Flash, often employing animation, sound, or video to maximize presence. Images are usually in a high-aspect ratio shape (i.e. either wide and short, or tall and narrow) hence the reference to banners. These images are usually placed on web pages that have interesting content, such as a newspaper article or an opinion piece. Affiliates earn money usually on a CPC (cost per click) basis. For every unique user click on the ad, the affiliate earns money.
Web banners function the same way as traditional advertisements are intended to function: notifying consumers of the product or service and presenting reasons why the consumer should choose the product in question, although web banners differ in that the results for advertisement campaigns may be monitored real-time and may be targeted to the viewer's interests. Behavior is often tracked through the use of a click tag.
Many web surfers regard these advertisements as highly annoying because they distract from a web page's actual content or waste bandwidth. Without attracting attention it would provide no revenue for the advertiser or for the content provider.) Newer web browsers often include options to disable pop-ups or block images from selected websites. Another way of avoiding banners is to use a proxy server that blocks them, such as Privoxy. Web browsers may also have extensions available which block banners, for example Adblock Plus for Mozilla Firefox, or AdThwart for Google Chrome and ie7pro for Internet Explorer.

The standard web banner sizes.











Many of these Banners or pop-ups are sponsored by web-sites so that even the web-site user can make their own with a small fee agreed by said web-site.
A common one that many people see is on the social networking site, Facebook.

See to the right it says to create an advert.

I like this type of advertising because I think it is somewhat productive as people sometimes have no choice but to use social networking sites and that they have to also constantly see these banners. Not necessarily the things that do get advertised on this that I like. But the idea of putting at the side of a news feed that is constantly watched by about a million or maybe more people at one time.

So I like it in the sense that it is kinda successful, but I don't like that they don't show things that could be used to potential.

I chose to write about amazon and the adverts that are on this website because I think it's a good source for the adverts to be seen because they are for products that people may see often and buy them. Just because the advert is there. Unlike the Facebook advertisement that I found, this website puts useful adverts up and I think that they are productive and put in a useful place.

I chose this poster because it is an effective way of raising awareness for the effects of drinking and driving. It's a pretty good pun and using the face of an alcoholic beverage to  remind readers of a certain magazine with this poster in that drinking and driving is not a good idea. It is also humourous as there is a pun in the name of the person that is on the poster. I think this is a good way to raise awareness and to put it in a magazine as a poster because lots of people will read it and find it funny. They may also see the serious side to this image and realise that this image is trying to depict.
The logo for this drink is this guy that is in the wheel chair, is actually walking. I think that this is trying to portray that he used to walk with the would walked it's a past tense word and it is trying to say he used to walk until he may have been irresponsible in the story of this poster though, not literally.

 
This is the original image. And you can see how all the elements of this poster was taken to create some serious humour in the image above. I think the only difference is that the original is black and the guy in the wheel chair is originally walking.. I think that the parody image is red to portray that drinking and driving is dangerous. And red is danger. 

These are a collection of guerilla adverts that I found on http://www.toxel.com/inspiration/2011/03/15/lifes-too-short-for-the-wrong-job/. 


I like these images because in some circumstances they can be so true to what people feel about their jobs.
I think they are quite funny too and maybe that is why they are so effective in making people aware of the situation that they are trying to show.
I have no idea what the producers of these adverts are. But I think I know what they are trying to say. I think it's quite clever in how they have shown these images.





Costa coffee advert.





I've chosen this advert because it's clever how they portray what they are trying to say in a way that brings about humour.